User Centered Design

Good functionality makes a product useful. Good user experience makes a product enjoyable, desirable, and memorable. At Ventera, we strive to build a functional product that is attractive, intuitive, simple, and user-friendly by focusing on people as the core driver in our Agile UI/UX service. Our research and design process begins with understanding the needs and pain points of the people who will be using the product: the end-users. We interview and observe end-users to discover bottlenecks and frustrations in their daily tasks and activities, whether expressed or unnoticed. We see their challenges as our problems and their workarounds as our opportunities. From our user research, we create personas and use them to drive user story creation. We design solutions that solve real human issues and test them with actual users. From wireframes to interactive prototypes, we iteratively work with users to get feedback early and often. Ventera’s Agile UX/UI process ensures that we truly understand the end-users and can quickly incorporate changes to produce successful results.

News & Insights

  • Insight

    By Kathy Yun

    Have you run into challenges when trying to scale Agile for your organization? Ventera uses Agile to improve our development lifecycle, including quicker feedback cycles, improved vision translation, and shorter development iterations. When Agile is scaled across multiple teams, it's important to address the top challenges in a systematic, yet adaptable, approach. In this paper, we detail our tried-and-true approach to addressing challenges in scaling Agile.

  • News

    What happens when engineers, designers, and product managers come together to hack out innovative solutions to complex problems?

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Case Studies